Table tennis clubs across Denmark are losing members. To counter this, the Danish Table Tennis Association asked us to refresh the visual identity and find a way to engage 6–12-year-olds through their app Sukiru Challenges. I created a clean, playful look for the app, removing cluttered features like events and profiles. Instead of tracking points in a profile, each game now ends with a clear call-to-action to playfully compete with yourself or friends. The new visual identity is highly scalable across digital platforms and print, making it easy to reach schools and after-school programs. Teachers and staff can simply put up posters promoting Sukiru games, giving kids a fun way to engage without adding extra work for personnel. Just as importantly, the concept is economically realistic for the Danish Table Tennis Association.