Dive further into project
Client
Bordtennis Danmark
Year
2025
Duration
4 weeks
Collaborators
None
Tools
Figma, Illustrator, After Effects
Table tennis clubs across Denmark are losing members. To counter this, the Danish Table Tennis Association asked us to refresh the visual identity and find a way to engage 6–12-year-olds. I created a clean, playful look for the app, removing cluttered features like events and profiles that diluted the core message. Instead of tracking points in a profile, each game now ends with a clear call-to-action to playfully compete with yourself or friends. The new visual identity is highly scalable across digital platforms and print, making it easy to reach schools and after-school programs. Teachers and staff can simply put up posters promoting Sukiru games, giving kids a fun way to engage without adding extra work for personnel. Just as importantly, the concept is economically realistic for the Danish Table Tennis Association.
Client
Sammenslutningen af Unge Med Handicap (SUMH)
Year
2024
Duration
3 weeks
Collaborators
Independent Project
Tools
Figma & Illustrator
Dive further into project
Client
Bordtennis Danmark
Year
2025
Duration
4 weeks
Collaborators
None
Tools
Figma, Illustrator, After Effects
Table tennis clubs across Denmark are losing members. To counter this, the Danish Table Tennis Association asked us to refresh the visual identity and find a way to engage 6–12-year-olds. I created a clean, playful look for the app, removing cluttered features like events and profiles that diluted the core message. Instead of tracking points in a profile, each game now ends with a clear call-to-action to playfully compete with yourself or friends. The new visual identity is highly scalable across digital platforms and print, making it easy to reach schools and after-school programs. Teachers and staff can simply put up posters promoting Sukiru games, giving kids a fun way to engage without adding extra work for personnel. Just as importantly, the concept is economically realistic for the Danish Table Tennis Association.
Client
Sammenslutningen af Unge Med Handicap (SUMH)
Year
2024
Duration
3 weeks
Collaborators
Independent Project
Tools
Figma & Illustrator
Dive further into project
Client
Bordtennis Danmark
Year
2025
Duration
4 weeks
Collaborators
None
Tools
Figma, Illustrator, After Effects
Table tennis clubs across Denmark are losing members. To counter this, the Danish Table Tennis Association asked us to refresh the visual identity and find a way to engage 6–12-year-olds. I created a clean, playful look for the app, removing cluttered features like events and profiles that diluted the core message. Instead of tracking points in a profile, each game now ends with a clear call-to-action to playfully compete with yourself or friends. The new visual identity is highly scalable across digital platforms and print, making it easy to reach schools and after-school programs. Teachers and staff can simply put up posters promoting Sukiru games, giving kids a fun way to engage without adding extra work for personnel. Just as importantly, the concept is economically realistic for the Danish Table Tennis Association.
Client
Sammenslutningen af Unge Med Handicap (SUMH)
Year
2024
Duration
3 weeks
Collaborators
Independent Project
Tools
Figma & Illustrator
Sukiru Challenges is an app containing table-tennis related games created by Bordtennis Danmark. The aim; to get more children onto the table-tennis courts. The problem: the app is way too complex for such a simple goal. I created a new identity that kept the fun and lost the fuss ensuring maximum time for play
Sukiru Challenges is an app containing table-tennis related games created by Bordtennis Danmark. The aim; to get more children onto the table-tennis courts. The problem: the app is way too complex for such a simple goal. I created a new identity that kept the fun and lost the fuss ensuring maximum time for play
Sukiru Challenges is an app containing table-tennis related games created by Bordtennis Danmark. The aim; to get more children onto the table-tennis courts. The problem: the app is way too complex for such a simple goal. I created a new identity that kept the fun and lost the fuss ensuring maximum time for play
Sukiru Challenges is an app containing table-tennis related games created by Bordtennis Danmark. The aim; to get more children onto the table-tennis courts. The problem: the app is way too complex for such a simple goal. I created a new identity that kept the fun and lost the fuss ensuring maximum time for play



App Flow
22 icons were created for the app


Primary and secondary logo
Example of a game guide
New tone of voice



App Flow
22 icons were created for the app


Primary and secondary logo
Example of a game guide
New tone of voice



App Flow
22 icons were created for the app


Primary and secondary logo
Example of a game guide
New tone of voice

